MCA-I 2006 Demographic Survey

EXECUTIVE SUMMARY

OVERVIEW

In 2006 MCA-I conducted a survey to determine the demographics of the professionals that the organization reaches. Of those responding, 73% were full MCA-I members, 9% were past members and 5% percent were Associate Members. A full 13% were non-members who took the time to respond to a trusted source. The survey asked five questions that breakdown as follows.

PRIMARY BUSINESS ACTIVITY

Almost 37% of respondents described themselves as Independent Producers or Companies. Education/Training made up the second largest group at 9%, followed by Advertising at 8%, Broadcast TV at 7% and Government & Healthcare at almost 7%. The remaining 32% were made up of Corporate Professionals, Consultants, Crew and Students.

OCCUPATIONS

The largest category by far was Producer/Director with 32%, followed by Management at 15% and Cinematographer/Director of Photography at 14%. Almost 13% of respondents described themselves as “all of the above.”

PURCHASING INVOLVEMENT

An overwhelming 80 % of these professionals described themselves as being involved in “determining need,” “evaluating,” “recommending,” or “selecting vendors” for the purchase of media, equipment or services. Almost 18% surveyed “authorize or approve” purchases.

RENTAL/PURCHASES DURING THE UPCOMING YEAR

Over 60% of expected purchases are planned for production/post production equipment, media and software. Creative and productivity services comprise the next largest anticipated expenditure at 24%. Communication, duplication and presentation equipment or services make up the remaining 16% for the coming year.

BUDGET RANGES

More than 60% expect their organizations to spend between $5,000 and $30,000 on products and services this year, while a full 11% could go as high as $100,000. Another 12% expect $100,000 to $1,000,000 in annual purchases.

CONCLUSION

MCA-I is an organization made up of primarily Independent Producers, Educators, Advertisers and Corporate Producers, but reaches individuals at every level of media production including people outside the organization. These professionals are primarily decision makers, and many hold the authority to complete purchases. Their budgets range from a modest $5,000 to over $1,000,000 annually.

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