MCA-I International Office Address & Phones
Media Communications Association-International 2810 Crossroads Drive, Ste. 3800 Madison, WI 53718 Phone: 608-443-2464 Fax: 608-443-2474 or 608-443-2478
Executive Director
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The Marketing and Promotion themed meeting began with networking at 6:00 and a delicious spread of sushi, snacks, beer and wine provided by our generous host Chris Michaels of Ray Street Studios in North Park. Board members Jeff Gelder of GelderHead Productions and Marti Krane -- both professional voice talent -- introduced the first of three speakers. First, Liz Goodgold of DUH! Marketing spoke about how to develop winning names, taglines, and branding strategies with guaranteed flawless recall. Next, Grant Reinero, the Senior Art Director at Geary Interactive spoke about how Web 2.0 involves user generated content whereby users can upload their own content then host it on social network sites such as facebook and myspace. The last speaker, Alex Funk, Marketing Manager of Digital Telepathy described how Web 2.0 is perceived as the 2nd generation of web-based communication and how it is all about community. Door prizes: Member Bobbin Beam donated boxes of Bobbin voice over sampler chocolates Speaker Liz Goodgold donated her CD - Why Your Customers BUY and How to Get Them TO BUY MORE! SDMCA-I purchased and donated a copy of the book DUH! Marketing by: Liz Goodgold Board member and voice talent Jeff Gelder of GelderHead Productions donated 5 CDs of Sheryl Crow and Jackson Browne and a Santana Collectors Edition compilation for the grand prize!
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