MCA-I ProTrack - Media Pros Unleashed! 

Basics Overview (1 hour)

Whether you’re starting a new business or have been running one for years, it’s never the wrong time to learn the principles of business management. Master the basics to building a successful company, and prepare for the in-depth sessions on financial, legal, marketing, and human resource management that round out the Business Success track.

Panel: Richard Schutte, CPA, RDS & Associates; Lee Vogel, Business Video Solutions; Ellen M. Kozak, Esq., Kozak Law Offices. Moderated by Linda Lopez, Tellmedia.

Legally Sound (1 hour)

Business formation, intellectual property, licenses, permits, contracts, debt collection… there’s a lot today’s media business owner needs to know. Our expert will cover the legal basics, explain how to perform due diligence when acquiring or protecting intellectual property, and show you where to go for more information.

Presenter: Ellen M. Kozak, Esq., Kozak Law Offices

Inside QuickBooks (1 hour)            

Take the mystery and dread out of keeping the books with QuickBooks. Bring your knotty accounting and budgeting questions to our QuickBooks Certified ProAdvisor™ who will show you how to leverage the features that make Quick Books the #1 rated accounting software.
 
Presenter: Richard Schutte, CPA, RDS & Associates

MARKETING INSIDE AND OUT
Motivate your team, evangelize your clients and supercharge your business with this smart-marketing double header.

Market Like A Pro - On a Shoestring (1 hour)
Discover doable, affordable strategies for marketing your product or service. This lively interactive session, designed specifically for media entrepreneurs, will help you create a simple marketing plan that will get you on your prospects’ short list of preferred providers. These strategies really work – especially if you have more time than money.

Presenter: Phil Stella, Effective Training & Communication

Marketing Your Services In-House (A CMMA Management Institute Seminar) (1 hour)

Learn the why and how of marketing services internally. Designed for managers of internal communications media departments, this seminar explores the rationale for internal marketing and key principles for effective implementation. Participants will take away a template and high-level outline for developing their own marketing plan.

                Presenters: Warren Harmon, Mayo Clinic; John Clarkson, Boy Scouts of America

WORKING  WITH PEOPLE
Harness the power of human nature to grow your business.

  
Gotta Serve Somebody (1 hour)

To paraphrase the great Bob Dylan, “It may be the client, or it may be the boss, but you’re gonna have to serve somebody.” This engaging session will explore best practices for dealing with the people – even the difficult ones – who provide your bread and butter.

Presenter: Phil Stella, Effective Training & Communication

Motivating Your Creative Team (A CMMA Management Institute Seminar) (1 hour)
Motivating creative staff is an ongoing challenge. This seminar will explore the theory of motivation and provide practical examples of what works when dealing with creative people. Participants will also apply what they’ve learned by working in teams on case studies.

Presenters: Virginia Blackwell, 10 O'Clock, Inc.; Steve Tingley, American Family Insurance

Interns - Talent on Tap (1 hour)
We grouse about their MTV attention spans and unrealistic career expectations, but young people are not the enemy! They can be an invaluable resource. Our panel of placement experts – and interns – will show you how to identify the best intern candidates, benefit from their talents and learn as much as you teach.