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MCA-I
International Office
Address & Phones
 
Media Communications
Association-International
c/o MCA-I Madison Chapter
P.O. Box 5135
Madison, WI 53705-0135
 
(888) 899-MCAI (6224)
Fax: (888) 862-8150

Executive Director

Lois Weiland

 

26-Jun-07 7:00 PM  CST

Media Pros Unleashed - MCA-I ProTrack "Evolving Delivery Systems Track" 

 

EVOLVING DELIVERY SYSTEMS TRACK

The digital revolution and the Internet continue to transform how media content is created and delivered. Explore the latest capabilities in the EVOLVING DELIVERY SYSTEMS track. Topics include authoring systems, streaming video, podcasts and more.  
 

Output DVD, Blu-ray & Flash Video Content with Adobe Encore CS3 (1 hour) 
Learn the “ins and outs” of Adobe® Encore® CS3 and how to create a variety of authored media from a host of source formats. Encore CS3 is packed with tools for DVD and Blu-ray Disc™ authoring and Flash® export to the web. Discover how to harness your skills with Photoshop® and After Effects® – and increase your productivity.

Seminar Leader: Jacob Rosenberg, Formika Films

HD/Blu-ray Authoring with Apple DVD Studio Pro 4 (1 hour)
Apple® DVD Studio Pro® 4 offers support for authoring a wide range of projects, from quick DVD dailies to complex commercial titles. Check out the latest features. Build the tracks for your project using a familiar timeline, explore the “story” feature to create multiple playlists, or use point-and-click scripting tools to craft interactive elements like games.

Seminar Leader: TBA representative from Apple Computers, Inc.

Streaming Media Production Intensive (3 hours)
Producing top quality web video involves multiple skills and steps – from setting the scene through final encoding. This three-hour session illustrates each step with real-world examples and checklists for encoding into Flash® and Windows Media® formats. It will outline procedures for beginners and describe how producing for the web differs from producing for broadcast, DVD and other more traditional outlets.

Seminar Leader: Jan Ozer, author (Publishing Digital Video, PC Magazine Guide to Digital Video, et.al.) and consultant

Building a Complete Streaming System (1 hour)
Learn how State Farm Insurance built a cooperative production process among several corporate departments – including IT. Hear how they create blended products using custom events within the media stream to synchronize presentation graphics, third-party and custom-built tools, streaming studio design, media management through attributes, media databases, and corporate content delivery networks.
 
Seminar Leader: Stan O'Connor, Enterprise Telecommunications, State Farm Insurance Companies

Real World Online Video: University of Houston (1 hour)
The University of Houston has used streaming media technology for staff training and a variety of classroom applications for nearly a decade. Find out how and why their streaming system evolved from Windows Media® to Real Media to QuickTime® – and learn about the university’s latest venture into podcasting.

Seminar Leader: Phil Booth, University of Houston

Podcasting & Mobile Delivery: Do-It-Yourself Mobile Content Delivery (2 hours)
Discover the latest trends and devices for content delivery for the short-attention span generation. Self-publish your videos and audio streams to the Web with an easy step-by-step process and learn how to apply RSS syndication to keep your subscribers tuned in. Applications for fun AND profit will be explored.

Seminar Leaders:
Dan Early, President / Owner Acedia
Eric Miller, video producer for Aquent/RA Studios
Clint Chilcott, digital artist and podcast trainer for Discovery World at Pier Wisconsin
Pete Walchli, manager of eMedia Services for GE Healthcare Performance Solutions
 
 
Find:
- Podcast Alley http://www.podcastalley.com/podcast_genres.php
- Yahoo! Podcasts http://podcasts.yahoo.com/
- iTunes http://www.apple.com/itunes/download/
- digg http://digg.com/podcasts
- podcast.net http://podcast.net
- ODEO http://odeo.com

Podcasting Resources:
- Learning In Hand   http://learninginhand.com/podcasting/index.html
- teachdigital http://teachdigital.pbwiki.com/podcasting
- cast wiki http://www.castwiki.com/index.php/Podcast_for_free
- How to Podcast http://www.how-to-podcast-tutorial.com/17-audacity-tutorial.htm [nice video tutorials for using audacity]
- freevlog http://www.freevlog.org/tutorial/ [great video tutorials for vlogging/ video podcasting]

- wordpress http://wordpress.org
- Snapz Pro X http://www.ambrosiasw.com/utilities/snapzprox/ - Video Screen capture software
-f eedburner http://feedburner.com

Free Hosting Audio & Video
- blip.tv Http://blip.tv <--- much better
- our media http://ourmedia.org [must also register w/ archive.org w/ same email]

1. Create your video
2. Compress the video
3. Create a blog in blogger/ wordpress/ typepad
4. Upload compressed video file to a web server [ blip.tv, ourmedia.org, or your own hosting service]
5. Make a post in your blog with a FULL LINK to the video file.
6. Look at your blog. Look at the page source. Find the RSS feed & copy it. (you may have to adjust your blog settings to provide rss link)
7. Sign up for a Feed Burner account @ feedburner.com
8. BURN THE FEED! Paste your feed address (ie. http://dpadw.blogspot.com/rss.xml ) in Feed Burner w/ the "I am a Podcaster" button checked.
9. Create a link to your NEW and IMPROVED RSS feed (ie. http://feeds.feedburner.com/dpadw)
10. Tell the world & keep making new posts.

Moving Your Assets to the 21st Century (1 hour)

How can you protect the value of your tape-based media in the digital world? Allied Vaughn presents an approach for creating a Digital Asset Management library that has enabled some of the world’s largest companies to organize, convert and preserve their corporate collections. Learn how they did it and what you should consider before making your move.

Seminar Leader: Jim Laib, Chief Technology Officer, Allied Vaughn

What the Heck is Social Media? (1 hour)
Social media is the buzz, but what exactly is "social media"? Find out in this engaging session led by industry veteran, Julie Gomoll. Learn about the current state of the social mediasphere and discover how social media can be used in your enterprise – large or small.

Seminar Leader: Julie Gomoll, general manager, Halsoft.com (VPchat)

Digital Signage (1 hour)
Digital signage is everywhere: theater lobbies, bank branches, restaurants – and office hallways. This session will reveal the factors needed to make digital signage a success, as well as the perils to avoid. Learn how to combine traditional media production with IT distribution – and make your company or customer the winner.

Seminar Leader: Warren Harmon, The Mayo Clinic

Extreme Makeover: Website Edition! (1 hour)
You just can’t do business without a website. But does your website really help you do business? Here’s your chance to find out! During this session, we’ll critique attendees’ websites and suggest design changes and additions. You’ll learn the most effective design elements and features that will make your site work harder for you.

Seminar Leader: TBA

 
Read about the other Two Tracks...

Disclaimer: The ProTrack schedule, session topics, seminar leaders, panelists and moderators are subject to change.



 

For additional information on this release, please contact:
Connie Terwilliger
Phone: (619) 280-0420
Email:
 
Source: MCA-I  
Website: N/A
 

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