MCA-I

2009 Fall Leadership Impact Summit

Mon, 22 Jun 2009 00:48:12 GMT

2009 Fall Leadership Impact Summit
Start Date: 2-Oct-09 8:30 AM
End Time: 3-Oct-09 5:30 PM
Location: Kansas City
Speaker:

Event Details:

Face-to-face meeting for Chapter Leaders.

Kansas City

MCA-I D/FW Chapter monthly meeting

Tue, 23 Jun 2009 02:13:28 GMT

MCA-I D/FW Chapter monthly meeting
Start Date: 21-Jul-09 6:30 PM
End Time: 21-Jul-09 9:00 PM
Speaker:

Event Details:

This is the regular monthly meeting of the Dallas Chapter of MCA-I.

Orange County MCA-I MediaPro Camp

Fri, 19 Jun 2009 16:01:31 GMT

Orange County MCA-I MediaPro Camp
Start Date: 20-Jul-09 8:30 AM
End Time: 20-Jul-09 4:30 PM
Location: Santa Ana College's Digital Media Center, Santa Ana, CA
Speaker:

Event Details:

The first-ever MediaProCamp on Saturday June 20 will feature a number of notable players from the Southern California world of media. Because the format involves lots of small group sessions, all attendees will get to chat personally with a number of media industry heavyweights.

"The MediaProCamp event provides a very fluid forum for an exciting cross-pollination of creative ideas, techniques and useful information among all media professionals," declared Tina Wilson, MCAI chapter president. Currently, notable participants include:

Janice Arrington, Orange County Film Commissioner www.filmorangecounty.org

Rob Brambila proMAX www.promax.com Rob is a Systems Engineer specializing in Post Production and Audio. Brambila is known as 'The Answer Man."

Philip Hodgetts, of Intelligent Assistance www.intelligentassistance.com Media consultant, software developer, digital post-production expert, author, blogger, podcaster and internet guru, Hodgetts is a leading edge thinker and industry prognosticator. He has been keynote speaker at major industry events such as NAB (National Association of Broadcasters).

Marcelo Lewin, Founder of Pixelheads Network www.pixelheadsnetwork.com blogger, content creator, internet streaming video mogul AKA, The Digital Media Dude.

James Mathers, co-founder of The Digital Cinema Society www.digitalcinemasociety.or g A cinematographer by trade, James also produces industry-wide events promoting digital film making and technology.

Bruce Nazarian, "The DVD Guy" www.recipe4dvd.com author, teacher, award winning DVD producer, globe-trotting consultant and president of the International Digital Media Alliance (IDMA)

Mark Pavlovich, Talent Agent www.ctatalent.com co-founder of Character Talent & Associates, a full service talent agency affiliated with AFTRA and SAG, Pavlovich has been representing and guiding performers for well over a dozen years.

Ray Rhue, video engineer for Fast Forward Video

These are only a few of the more recognizable names attending, according to Wilson. The MCAI expects more notables will appear as the registration numbers increase.

Professionals working in any area of media are invited to attend the first MediaProCamp FREE."Thanks to our sponsors and the generosity of the Digital Media Center, we're able to offer free registration as well as free lunch and refreshments," said John Coleman, one of the event organizers. Coleman also pointed out the group is still looking for more sponsors to help with the cost.

"Whether you work on the creative side such as writers, producers and performers or more technical such as web developers, cinematographers, animators, editors or suppliers, this event is for you, " said Bill Ennis, the MCAI Chapter's president-elect. He explained that with every participant being a working professional, all attendees will be able to contribute personal expertise to the discussions."Everybody contributes and everybody brings plenty of questions," continued Ennis. "You can create a topic for discussion and form a group... or sit in on any group/any topic you choose." Topics are expected to range widely; from industry issues all the way to personal career advice. Laptops are recommended but optional.

With intimate sized sessions, interactivity between all of the participants and many industry notables attending, there will be some powerful networking going on," said Coleman; "Something MCAI is known for."

The event's sponsors include businesses and media professionals: ProMax Systems; Twin Oaks Communications; Electric Pictures; Media Magic; Orange County Film Commission; Creative Media Recording; Tina Wilson Talent; Brian Page/Vocal Images; writer, Julie Nagode,software maker Adobe Systems, Kelly Herrin's All-In-One-Truck and Corporate Video & Film.

The inaugural MediaProCamp will be held June 20, 2009 at Santa Ana College's Digital Media Center located at 1300 S. Bristol St., Santa Ana. www.dmc-works.com Attendance is limited and interested media professionals are required to register at the local MCAI chapter's Meetup Group website: http://newmedia.meetup.com/82/

Santa Ana College's Digital Media Center

1300 S. Bristol St.

Santa Ana, CA

MCA-I Board of Directors Meeting

Wed, 02 Apr 2008 16:10:14 GMT

Start Date: 1-Mar-12 5:00 PM
End Time: 1-Mar-12 6:00 PM

Via Teleconference unless stated otherwise

MCA-I Board of Directors Meeting

Wed, 02 Apr 2008 16:10:14 GMT

Start Date: 2-Feb-12 5:00 PM
End Time: 2-Feb-12 6:00 PM

Via Teleconference unless stated otherwise

MCA-I Board of Directors Meeting

Wed, 02 Apr 2008 16:10:14 GMT

Start Date: 5-Jan-12 5:00 PM
End Time: 5-Jan-12 6:00 PM

Via Teleconference unless stated otherwise

MCA-I Board of Directors Meeting

Wed, 02 Apr 2008 16:10:14 GMT

Start Date: 1-Dec-11 5:00 PM
End Time: 1-Dec-11 6:00 PM

Via Teleconference unless stated otherwise

MCA-I Board of Directors Meeting

Wed, 02 Apr 2008 16:10:14 GMT

Start Date: 3-Nov-11 5:00 PM
End Time: 3-Nov-11 6:00 PM

Via Teleconference unless stated otherwise

MCA-I Board of Directors Meeting

Wed, 02 Apr 2008 16:10:14 GMT

Start Date: 6-Oct-11 5:00 PM
End Time: 6-Oct-11 6:00 PM

Via Teleconference unless stated otherwise

MCA-I Board of Directors Meeting

Wed, 02 Apr 2008 16:10:14 GMT

Start Date: 1-Sep-11 5:00 PM
End Time: 1-Sep-11 6:00 PM

Via Teleconference unless stated otherwise

MCA-I Board of Directors Meeting

Wed, 02 Apr 2008 16:10:14 GMT

Start Date: 4-Aug-11 5:00 PM
End Time: 4-Aug-11 6:00 PM

Via Teleconference unless stated otherwise

MCA-I Board of Directors Meeting

Wed, 02 Apr 2008 16:10:14 GMT

Start Date: 7-Jul-11 5:00 PM
End Time: 7-Jul-11 6:00 PM

Via Teleconference unless stated otherwise

MCA-I Board of Directors Meeting

Wed, 02 Apr 2008 16:10:14 GMT

Start Date: 2-Jun-11 5:00 PM
End Time: 2-Jun-11 6:00 PM

Via Teleconference unless stated otherwise

MCA-I eNews for June 2009

noemail@mca-i.org — Tue, 23 Jun 2009 20:00:00 GMT

Read eNews Online June 2009

Save 10% on Studio/Daily Webinars

MeetUp Groups and MediaProCamps Could Rekindle Chapters?

MCA-I President Message

Member Profile: Michael Martin

Thanks to our sponsors

Meet the Board: Donata Renfrow

Don't Forget Traditional Media

Join or Renew Today

Help Reorganize Find a Pro

Calendar

Recently Expired?
Don't get behind the 8 Ball!
Renew Your Membership Today!

10% Discount on Studio/Daily Webinars Coming up: - Color Management (6/24) - Blue and Greenscreen (7/29) - Blu-ray: Basics and ... (8/12) Visit the Member's Only page for a listing of all of the Member Benefit Access Codes and Links. Brought to you by Los Quatros the Benefits Team	MCA-I Members get 10% off Studio/Daily Webinars. Get your discount code here. Studiodaily.com is dedicated to helping film and video pros evolve in their crafts and jobs through access to information on tools, workflow, technique and collaboration. You’ll find hands-on reviews, tutorials, interviews with creatives and step-by-step case studies. In addition it is designed as a convenient front end to Film & Video, Studio/monthly and HD/Studio. The site provides news seven days a week and offers video, rich media tutorials, ecommerce, and web-exclusive content. Check out their calendar here...
Keep the Member Momentum Going A MediaProCamp Is One Way to Raise Awarness "Tons of information...liked the openness...sharing real-world knowledge...great people...everyone was helpful...made great connections...important networking, information and resources!...liked exchanging business ideas in non-threatening environment...liked people with knowledge to share...casual and friendly...loved the flexibility of discussions and groups."	As many of you know, the all volunteer nature of our association means that chapter strength ebbs and flows along with the energy and enthusiasum of the chapter boards. If your chapter has gone stagnant, consider starting a MeetUp group (Digital Video Pros is a good category) to attract new people who are interested in meeting other Media Communication Professionals. Start with a couple of social networking events to let people get to know each other. Charge a buck or two - or ask for donations - to off-set the monthly cost of the MeetUp group. Then see if there is enough interest to rekindle a chapter or start a new one! Consider planning a MediaProCamp - Orange County just did... On Saturday, June 20th members of the LA/OC Chapter of MCA-I held the first-ever MediaProCamp. It was a huge success. After learning about the concept of an 'unconference' last fall at ProTrack, chapter leaders committed to the idea but didn't quite get active organizing it until 60 days out. Nevertheless, the event went far beyond being qualifies as a mere 'first effort' and was an unqualified triumph on a number of levels. Read the details on how they did it online...
Beat the Summer Heat by Lee Vogel President MCA-I Make your membership dollars work for you by being proactive and determining what you need to move your business or career forward today!	After an unusually cool, moist spring, the heat and humidity normally associated with this time of year has come to Kansas City. For many MCA-I members, summer means that association activities slow or close down - allowing time off to take care of home projects or vacation. Please consider taking some time to leverage opportunities available through your MCA-I membership. - Is the info on your MCA-I Find-a-Pro listing up to date. Is there something else you want to add or change? (See Find a Pro story below) - Join and contribute to our Facebook, Plaxo, or LinkedIn MCA-I groups! - Post an Article or a Press Release on the website and see your name pop up in the Search Engines. - If you do travel for business this summer, check the website calendar to see if there is an MCA-I meeting or after hours scheduled near your destination. If there is nothing scheduled, is there someone you met at conference you might meet up with? Try the LinkedIn Trip It app and start connecting again! Closer to home, many of our chapters change officers and create their programs for the following year during a summer break. Is there a meeting topic or activity you would like to help produce? Host a meeting at your facility? Invite a facility to host a meeting. There are a myriad of possibilities if we take a minute to consider them.
Member Profile: Michael Martin - Greater Wisconsin Michael is an example of an MCA-I member giving back to his chapter having served as President, President-elect, Program Director, and as a member of the Board of Directors for Greater Wisconsin Chapter. He has served on International Video Festival preliminary panels and as host for other chapters' video festivals.	Michael Martin has been at the University of Wisconsin-Stevens Point for 21 years. He is presently a broadcast specialist. *What do you do?* "Good question. Even my wife can’t explain what I do. My working title is Web and Media Specialist. I typically chuckle at the “Specialist” part because I’m truly a generalist, everything from traditional video production (if there is such a thing) to basic webpage support. While I don’t have a typical workday, here are some of the things I do. I organize, shoot and edit videos, handle basic audio recordings, research solutions to faculty media needs or issues, create or update web pages to hold audio or video media, transcode media, create streaming audio and video files, create and or alter Flash elements, work on media servers, research E-Learning solutions and software, facilitate the implementation of media delivery systems… You get the idea." *In your opinion, how does technology affect our creative opportunities?* "Technology can inspire, but I’m a traditionalist. I like a good solid story, everything else is gravy. I often get to see first year video production student projects. It’s usually pretty easy to tell which ones haven’t been exposed to higher-end editing and effects programs. It seems they see all the fancy effects as a challenge and try to use them all. I still believe that there has to be a reason for a fancy effect or it detracts from the experience." Read the whole article online...

Meet Donata Renfrow from Atlanta: MCA-I Board of Directors When asked about her membership in MCA-I Donata said, "I realized the production business was changing faster than I could keep up. I looked to MCA-I members to help me transition from a traditional video mindset to what is possible.” Once a member, she started looking for ways to contribute, and became active in her local chapter leadership.	One of our newest MCA-I Board Members is Donata Renfrow, from the Atlanta Chapter. Donata holds a B.S. and M.S. in Speech Communications from the Southern Illinois University and a Ph.D. in Education with a minor in Management and Organizational Development from Georgia State University, Atlanta. Her first career was in education, later transitioning to consulting for industry and government in customer communication, training, and marketing. In the late 90s, her focus shifted to environmental projects with the Army, Air Force, Department of Defense, and the Corps of Engineers. Her video production experience began with projects for the National Science Foundation, describing research at a consortium of long-term ecological monitoring research centers. In 2008, she produced six programs for Comcast’s Atlanta community tv series, People to Watch. She directed and shot the videos for Atlanta’s BeltLine Project and the Chastain Park Conservancy. Donata also continues consulting with engineering firms on print and video projects. She volunteers video production services for the local League of Women Voters, ensuring that political candidate forums are on the web so more voters have access to learning about their candidates. She is currently exploring green business ventures in urban gardening, biodiesel production, and education programs on arts integration, Montessori, and the Slow Food movement. Oh, and Donata had a final thought on the value of MCA-I… "The camaraderie is wonderful."
Don't Forget Traditional Media by Tom Morse Central Carolina Chapter "It’s true that companies are continuing to shift an increasing percentage of ad dollars away from newspapers, radio, magazines, yellow pages, direct mail and even TV to interactive channels. But, don’t lose sight of the role for traditional media in any marketing communication campaign."	Social media, new media, rich media, interactive channels... Open any marketing publication (OK, visit their website, read a blog post in your feed reader, etc) and it’s easy to come away with the impression that all communication messaging has moved to the net-based world. Last year Starbucks faced a new challenger when McDonalds took on the coffee giant with expansion of their line of McCafe premium beverages. Despite a drop in sales because of the economic downturn, Starbucks ramped up a $28M advertising campaign. It began its first concerted branding campaign with a series of newspaper ads. The campaign made the Starbucks' case for its prices, including health care for its employees, relationships with coffee farmers, and its dedication to sustainability. Starbucks CMO, Terry Devenport, addressed the print strategy in an interview with Advertising Age Magazine. “One of the things [we did] was to find a way to get our stories out there in a way that both our existing customers would recognize and that would speak to the employees and partners and give them a sense of pride, and that's clearly happened. We're exceedingly pleased with it to date. We've had a huge return on that investment.” Read the rest of the article online...
Renew Today	RENEW YOUR MCA-I MEMBERSHIP. It's more than a cost of doing business. It's an investment in yourself and your career.
Of Interest to the Media Communications Community: Help Reorganize Find a Pro	MCA-I is revamping Find a Pro - changing from Categories and Sub Categories to just Categories and letting members enter their listing once and select multiple categories. This will streamline the process making it a LOT easier on you. We need your help to identify the Categories we will use for the initial changeover. Be a part of the solution, review the existing Categories and Sub Categories and make your suggestions on what you think is the most logical list of Categories. Look at other production directory websites such as ProductionHUB and send your suggested Categories - in an Excel spreadsheet with one category per line - to Webmaster Connie Terwilliger. This is a summer project, so please submit your ideas by July 31st, 2009.

Calendar Events for 22-Jun-09 to 1-Sep-09

San Diego Chapter Meeting: Location, Location, Location - How and Where to Shoot in San Diego
Speaker's Name:
Day: Tuesday 30-Jun-09 6:00 PM
Location: Corporate Helicopters
Summary: One of the advantages of producing film and video projects in San Diego is that within the borders of our county, we have nearly every climate and a wide array of urban and suburban landscapes. Need gritty downtown shots? Check! Upscale Victorian mansion? Check! Old-west ghost town? Check! Snow...
Register Add to Calendar

Leadership Teleconference
Sponsor: Connie Terwilliger - Voiceover Talent with ISDN
Day: Wednesday 15-Jul-09 3:00 AM
Location: GoToWebinar
Summary: Join us for a special Leadership Teleconference to discuss MCA-I's new 501(c)3 status and what it might mean MCA-I as an association, to your chapter and to you as a member. Help guide MCA-I. If you are on the Leadership email list you will receive an invitation to join this call. If you do not receive the email ...
Add to Calendar

Orange County MCA-I Meeting
Day: Wednesday 15-Jul-09 6:00 PM

Summary: Meeting details TBD

Dallas/Ft. Worth MCA-I Meeting

Day: Tuesday 21-Jul-09

23-Jun-09 3:00 PM

MCA-I Member Profile June 2009 - Michael Martin, Greater Wisconsin

noemail@mca-i.org — Sat, 20 Jun 2009 23:00:00 GMT

Michael Martin has been at the University of Wisconsin-Stevens Point for 21 years. He is presently a broadcast specialist. Michael is an example of an MCA-I member giving back to his chapter having served as President, President-elect, Program Director, and as a member of the Board of Directors for Greater Wisconsin Chapter. He has served on International Video Festival preliminary panels and as host for other chapters' video festivals.

What do you do?

"Good question. Even my wife can’t explain what I do. My working title is Web and Media Specialist. I typically chuckle at the “Specialist” part because I’m truly a generalist, everything from traditional video production (if there is such a thing) to basic webpage support. While I don’t have a typical workday, here are some of the things I do. I organize, shoot and edit videos, handle basic audio recordings, research solutions to faculty media needs or issues, create or update web pages to hold audio or video media, transcode media, create streaming audio and video files, create and or alter Flash elements, work on media servers, research E-Learning solutions and software, facilitate the implementation of media delivery systems… You get the idea."

How long have you worked in this field?

"Some might say too long, about 30 years. I got started in video production in high school around 1978. While attending college, (got my degree in Environmental Education) I worked for the campus video production facility. After graduation I found I had my vocation and avocation mixed up. Been working in media production ever since."

What surprises you most about how the field has developed over time?

"The only thing that surprises me is that I’m still working in this field. I’m starting feel like an old bugger. Good think we still have a few people older than me in our chapter."

What interesting twists and turns has your career taken?

"While I’ve always had and interest in video production but I sort of stumbled into this field. As I mentioned, I’ve got my B.S. in Environmental Education (EE) and planned to save the world. I started my Masters degree in EE but couldn’t make ends meet so I took a job as a news photographer at WAOW in Wausau. I worked TV news for a few years and in a few towns until the video production department at UW-SP called and asked if I’d consider leaving the news biz for four-year project appointment. Consider it, hell I think I set a new land speed record getting to Stevens Point. I really enjoyed the job and with prodding from other on the staff, I decide to finish up my Masters in Educational Media. Some of you know the last five years at UW-Stevens Point have been a little turbulent. Departmental changes, downsizing, reorganization with terms like that you’d think I’d be working in the corporate sector."

What types of projects do you work on?

"You name it, and I’ve probably done it, or at least tried to. Years past I use to work on larger scale external client video projects, but lately it’s been mostly image and campus updates type work. You know under three minute promotional pieces. Being a one-man crew means if it needs to get done, I’ve got to do it. (Okay, I do get some very talented student help) I also work a lot on Flash based media."

How did your previous jobs prepare you for your current position?

"Having worked for the University for 20 years, it’s hard to remember my other jobs. The one thing I did like about being a news photographer was it really allowed me to develop my video shooting skills."

What do you like best about your job/career?

"Several years ago, I would have answered this questions with the typical, “I like the creative.” While I like my job, I love working at a University. Working at a place of higher learning and being surrounded by interesting faculty and students is a real treat. That’s one of the reasons I’ve stayed put so long."

In your opinion, how does technology affect our creative opportunities?

"Technology can inspire, but I’m a traditionalist. I like a good solid story, everything else is gravy. I often get to see first year video production student projects. It’s usually pretty easy to tell which ones haven’t been exposed to higher-end editing and effects programs. It seems they see all the fancy effects as a challenge and try to use them all. I still believe that there has to be a reason for a fancy effect or it detracts from the experience."

What was the most rewarding project you've worked on and what made it so rewarding?

"Working for a University with a renowned Natural Resources college has provided opportunities for some real rewarding work, projects that directly relate to my love for the environment. However, the most reward project was the first really big project I ever worked on which was a national snowmobile safety video. This project involved lots of travel, location arrangements, a decent budget etc… It’s funny that this would be my most rewarding. As a cross-country skier and outdoor enthusiast, I hate the noise and disturbance a snowmobile creates."

What was the most unusual or challenging project you ever worked on?

"I can sum this up with on word, committee. Any project that has a committee is always challenging. I’ve had so many of these that I don’t think I could narrow it down."

Is there a role model or mentor who has impacted your career choices?

"Okay, many will laugh at this one, but when I was in high school I loved the Marty Stouffer Wild America series. I wanted to be out in the wilderness filming wildlife. Of course, I had no idea the majority of his stuff was from tame and/or caged animals. I was just a kid and like the romance of story. Prior to that I was hooked on Marlin Perkins and Mutual of Omaha’s Wild Kingdom."

How did you handle it?

"Seems like a pretty open question. Life is a journey and I try not to take it too seriously. I often hear graduating students questioning their abilities and whether they know enough to make it in their prospective field. My response, you never know enough and no one ever does, just be happy in what you do and if all else fails, fake it."

What role does/has MCA-I played in your career? Why do you remain involved?

"While I can’t say that MCA-I (or ITVA for that matter) has ever changed my career path, I do enjoy being a member of the local chapter. It’s great to have access to the knowledge banks of so many well-rounded individuals. It’s hard to imagine how a group who, for the most part, compete for many of the same projects and market dollars getting along so well. When I’m able to attend the local meetings, I know it’s going to be a good day."

20-Jun-09 6:00 PM

Don’t Forget Traditional Media

noemail@mca-i.org — Mon, 15 Jun 2009 19:00:00 GMT

Tom Morse – MCAI Central Carolina Chapter, President

Social media, new media, rich media, interactive channels... Open any marketing publication (OK, visit their website, read a blog post in your feed reader, etc) and it’s easy to come away with the impression that all communication messaging has moved to the net-based world. It’s true that companies are continuing to shift an increasing percentage of ad dollars away from newspapers, radio, magazines, yellow pages, direct mail and even TV to interactive channels. But, don’t lose sight of the role for traditional media in any marketing communication campaign.

Last year Starbucks faced a new challenger when McDonalds took on the coffee giant with expansion of their line of McCafe premium beverages. Despite a drop in sales because of the economic downturn, Starbucks ramped up a $28M advertising campaign. It began its first concerted branding campaign with a series of newspaper ads. The campaign made the Starbucks' case for its prices, including health care for its employees, relationships with coffee farmers, and its dedication to sustainability. Starbucks CMO, Terry Devenport, addressed the print strategy in an interview with Advertising Age Magazine. “One of the things [we did] was to find a way to get our stories out there in a way that both our existing customers would recognize and that would speak to the employees and partners and give them a sense of pride, and that's clearly happened. We're exceedingly pleased with it to date. We've had a huge return on that investment.”

In addition to the traditional print campaign, Starbucks began running one-time TV ads in high-profile shows such as "Saturday Night Live," or quick hits on news networks such as CNN, which then drive traffic online. Furthering their traditional media presence, last week Starbucks announced a title sponsorship of MSNBC's "Morning Joe." A natural partnership, Mr. Davenport said, it will include occasional references to the chain's environmental activism or efforts in volunteerism.

Radio can play an important part in promotional campaigns as well. When Smirnoff, the makers of America’s most popular vodka, made plans to introduce its first line of ready-to-drink products in the United States, radio played a key role in creating a high level of buzz. Unique radio and on-site promotions included on-air DJ product-tasting parties, bar and club events, and customer testimonials. The success of the initial campaign triggered an immediate nationwide rollout of Smirnoff Ice. The campaign generated sales of 300% above projections in test markets, resulting in one of the most successful new spirit introductions in the United States.

And let’s not forget traditional broadcast television. This year’s Super Bowl provided a big score for online video giant Hulu. In a last minute decision, company CEO Jason Kilar bought a spot during the fourth quarter of what proved to be the most-watched Super Bowl in history with an average U.S. audience of 98.7 million viewers, and the second-most-watched U.S. television program of any kind. The promotional strategy worked. According to Kilar, Hulu's Super Bowl ad was directly responsible for increasing the online video portal's business by 49%.

Hulu Super Bowl Ad Scores Big

The battle for the minds and wallets of consumers will continue to be waged on many fronts. Spending for online media will continue to increase as a percentage of overall promotional spending. As communicators we’re largely leading that charge. But, let’s never lose sight of the impact traditional media can have within the context of a well planned promotional campaign.

15-Jun-09 2:00 PM

Branding is for Big Companies… Right?

noemail@mca-i.org — Mon, 01 Jun 2009 13:00:00 GMT

Tom Morse – MCA-I Central Carolina Chapter, President

Branding is a topic we associate with organizations often referred to as an enterprise. It’s one of those sophisticated marketing strategies used only by big companies. Right? Wrong. Branding is equally important for small organizations. It’s my belief that branding is even more important for small businesses than for the large enterprise.

Branding is all about increasing a product or service’s perceived value to the customer and thereby increase brand equity. For a large business, the brand becomes a complex issue with brand valuation tracked as a critical business asset. For a small organization the perception of a business can be more important – determining whether one stays in business or goes out of business.

Large companies occasionally suffer enormous blows to their brand image. A case in point is Union Carbide. The Bhopal India chemical disaster in 1984 was a tremendous blow to the company’s reputation as well as to their bottom line. However, the company retained enough value to be acquired by Dow Chemical Company in 2001. Compare that with the fact that only one third of small business ever turn a profit. Statistics show that half of all newly started small businesses fail within the first four years.

For a small business to succeed, it must offer something that truly differentiates the business from its competitors. Barry’s Café in Raleigh, North Carolina is such a business. The business had operated in the red for two years when a community emergency redefined the business in the minds of local people. This short video tells the story of a truly remarkable business.

Barry Doyle’s nonprofit Feed the Firefighters Foundation, has served some 35,000 meals. The efforts have earned Barry’s Café the 2008 Best of Raleigh Award in the Restaurant Category by the U.S. Local Business Association (USLBA). The owner set out to do something good for his community. In the process he established his business as a local landmark; clearly differentiated from the competition. Barry may not think of his efforts as brand building, but the success of his business, and the foundation, make a strong case for the critical importance of brand recognition for small business.

1-Jun-09 8:00 AM

Social Network Marketing – It Ain’t Your Granddad’s Relationship Selling

noemail@mca-i.org — Tue, 26 May 2009 22:00:00 GMT

My mom is 85 and does not have Facebook page, doesn’t tweet, in fact she does not have a computer. But, she has taught me everything I need to know about the value of social networks to an integrated marketing communications program.

Even though the cost is a penny of two more, my mom fills up her car at the same service station every week. She knows the owner and rewards the relationship with her business. People and businesses do the same. If everything is equal (price, quality, etc.) or nearly equal, we do business with those whom we have a connection.

With social networking taking center stage in any discussion of relationship selling, we’ve entered a new era of marketing through social media. But how effective is it? I was in an online chat about social networks and someone mentioned a 2008 Forrester Report citing that less than half of survey respondents indicated Forums, Online Communities, and Social Networks as being an information source impacting the decision making process. Does that mean the buzz about social network marketing is just that, buzz and nothing more?

In taking a look at the report I come to a different conclusion. With a title only an unabashed academic could love, The Social Technographics® Of Business Buyers, a key finding reports that four of the top six influencers on technology purchase decisions involve people-to-people contact. Social network marketing is about building those inter-personal relationships.

Here’s the list:

Peers and colleagues – 84%
Vendor, industry and trade Web sites - 69%
Your direct vendor salesperson – 69%
Technology or business magazines – 66%
Consultants, VARs and SIs – 65%
Industry trade shows or conferences (in person) – 59%
Forums, online communities and social networks – 45%
Industry analyst firms – 45%
E-mail or electronic newsletters – 41%
Web events or virtual trade shows – 40%
Interactive media: podcasts, video, online demos – 30%
Blogs – 24%

Dell Computers is the now well known business case example of integrating social media within a marketing program. Following a much publicized customer service problem, Dell embraced social media by launching a community site, numerous blogs, multiple Twitter IDs, and a Facebook account. In a public statement, Dell has acknowledged they’ve earned $1M in revenue from the use of Twitter alerts. At Dell, the use of social network marketing is a central element of their integrated marketing campaign.

And take a look at one of the latest promotional campaigns launched by McDonald’s to build brand association. The video shot at London’s Piccadilly Circus is moving up the ad charts that track viral videos. Does it sell burgers? Not directly. But building positive brand awareness through viral social networking will certainly move the brand scorecard in a positive direction.

Social networking provides capabilities for people to discover new ways of connecting with each other. Social network marketing offers B2B and B2C marketers the opportunity to establish those same connections. As I’ve learned from my mom, we buy from people we like.

26-May-09 5:00 PM

MCA-I eNews - May 2009

noemail@mca-i.org — Fri, 22 May 2009 17:00:00 GMT

Read eNews Online May 2009

Get Certified at a Discount!

Member Madness Winners

MCA-I President Message

Of Interest to Media Communicators

Thanks to our sponsors

Introducing Executive Secretary: Lois Weiland

Make Me a Viral Video, and Super-size it

501(c)(3) May Lead to Archiving of Member Footage

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Winners Announced!

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lynda.com Now Offers Certification	lynda.com, the award-winning provider of online software training and education for consumers, businesses and schools, is offering a Certificate of Completion program for its vast Online Training Library®. With more than 550 courses from industry-respected authors and professional trainers in topics ranging from digital photography, Web design, word processing, digital video, animation, and much more, customers may now earn an official Certificate of Completion when they finish a course at lynda.com. Use your MCA-I Membership and save 20% on a Premium subscription to the Online Training Library® and get Certified! Visit the Member's Only page for a listing of all of the Member Benefit Access Codes and Links. Brought to you by Los Quatros - the Benefits Team
MCA-I MCA-I Member Madness Winners Announced Recruitment Drive Most Successful in Recent History - 125 Members between Feb 16 to April 30, 2009	MCA-I members helped welcomed in 125 new members in to our association as part of its “March/April Member Madness” campaign, it was announced by international membership chair Peter K. O’Connell. The drive asked members to participate in concerted efforts to bring in new members to their chapters. As an incentive for MCA-I members, the membership committee offered prizes for the members who recruited the most new members with the campaign. The MCA-I national membership committee is pleased to recognize the winners: 1^st Prize of Adobe CS4 Production Premium Software goes to Northeast Ohio member John Wasylko who recruited 8 new members. 2^nd Prize of a flat- panel TV goes to San Diego member Phil Ferrari who recruited 3 new members. 3^rd Prize of a $250 Gift Certificate to Best Buy goes to Northeast Ohio member Dennis Suchetka who personally recruited 2 new members. Obviously, a lot of other MCA-I members recruited new members too and many of them are being recognized by their local chapters as well. Please accept the membership committee’s sincere thanks to everyone who participated. (Winners will be contacted for shipping information.)
The More Things Change by Lee Vogel President MCA-I	I'm an old guy. I started “doing video” in '81. That's 1981, a mere 40 years after Pearl Harbor. Today, social networking is becoming is becoming a staple in our social lives and our business lives. It can't be ignored. And what's the point? To be connected. Connected to others with whom we have something in common, or in business terms, a common goal, right? People like you and me join Plaxo, Facebook, LinkedIn and Twitter so that we can connect with others who have the same interests or are trying to solve similar problems. Isn't it great-this new tool? I'm glad the internet was invented so that we have this advantage today. No matter what your interest- finding others who have this interest in common is merely one google search away. How hard is that? What's this got to do with MCA-I!?! This concept is not new! Okay, here's the deal; the whole social networking thing..... it's not new! MCA-I members have been doing it for, yeah, that's right, a little over 40 years. We didn't use the internet but we were finding ways to connect with each other for the same reasons people are using social networking today. Are you leveraging your MCA-I membership to network? Read the rest of Lee's article online to see just a few ways to maximize your MCA-I membership. Read Lee's Article...
Of Interest to the Media Communications Community: Judges Needed for Digital Media Sandbox Consortium MCA-I Orange County Chapter Ramping up MediaProCamp	It's not too late to do some online judging for the 2009 Digital Media Sandbox Consortium's Governor's Challenge Academic Media Tournament. The concept uses today's technology and the sports model of competition to raise interest and cache in academics. Check it out and consider signing up to judge. MCA-I OC is ramping up to full speed for the first-ever MediaProCamp presented by MCAI. They’ve procured use of the Digital Media Center of Santa Ana College for the venue and are actively seeking sponsors, using both advertising and charity pitches to attract money. The chapter has ‘seeded’ the event with a score of recognizable media names to help attract the rank and file professionals and give more meat to the publicity effort. For information contact John Coleman jwcoleman1@cox.net or Grace McKay grace@electricpictures.tv

Meet the New MCA-I Executive Director Lois Weiland Media Communications Association-International c/o MCA-I Madison Chapter P.O. Box 5135 Madison, WI 53705-0135 (888) 899-MCAI (6224) Fax: (888) 862-8150 Executive Director New Address and Phones Please update your records	We asked new Executive Director when she first learned about MCA-I. "Hmmm? Well, I know when I first heard of it, it was ITVA. I had no idea of how vibrant or vital the organization was. I was running my own association management company, serving associations such as the Madison Advertising Federation and TEMPO. In June of 1993, I received a call from Lori O’Konek, then Madison Chapter President. Lori asked if I had any time to take on another association. At the time, ITVA Madison was run by all volunteers (sound familiar?) and was exploring the possibility of having someone help with the work. It’s been a good relationship. I’ve come to love MCA-I… and well, I think they kind of like me too. Fast forward to 2009. In March, MCA-I contacted me to see if I’d be willing to take on the role of ED on an international level. And I said, “well? OK. I love this group and would love to help it prosper.” Currently, I am working on helping with maintaining the financials, helping with memberships and doing some of the daily administrative details. The current board has been working very hard to make all the changes necessary to keep this the coolest association in the world. The board’s commitment and dedication has been amazing and just further proof that hard work does pay off. I’m thrilled to be on your team and am looking forward to working with you. Feel free to call any time. MCA-I is YOUR association, so please let us know what you think."
501(c)(3) - What Could it Mean to MCA-I Members? Don Glass with Grace McKay and John Coleman at the Bonaventure Hotel, a favorite film location in Hollywood.	While in LA on business recently, Don Glass of the Atlanta Chapter looked up LA/Orange County Chapter members John Coleman and Grace McKay. They brainstormed ideas on how our association can take advantage of our new tax status as a 501(c)(3) charity. Don has been leading the charge to research ideas for both chapters and the international organization along with Donata Renfrow. The new status presents new (and very exciting) opportunities for MCA-I. For example, it may be possible for Chapters, acting individually, to solicit donations, both in the form of cash and goods (i.e. camera equipment, etc.). Additionally, MCA-I can submit grant requests to foundations to raise money for the organization. For example, the committee is discussing the idea of writing a grant to begin the preservation of member's archival footage. Interested in helping explore our options? Have grant writing skills? Then you can be a part of this new MCA-I Committee working to explore how MCA-I's new 501(c)(3) designation can further benefit members. Contact Don Glass.
Make me a Viral Video, and Super-Size It! by Tom Morse Central Carolina Chapter "A viral video is only one component. It’s the fun part no doubt. But a viral video does not stand alone; it must be part of a well thought out business plan."	A client comes to your office and asks you to make them a viral video. As a corporate communicator, how do you respond? Got an unlimited budget, willing to compromise your integrity, open to the idea of lawsuits? If so, you can deliver a message that will spread and super-size the number of views. But in the real world - a world driven by content, messaging, and qualified sales leads - the process gets a lot harder. Part of the job of a corporate communicator is to challenge concepts and requests received from clients… carefully of course. Organizations expect us to consider communication requests and offer clients our best advice. That’s why we were hired. How do you respond when asked to deliver a viral video? Read the entire article, complete with some ideas and video examples. Please feel free to comment and share some of your thoughts. (Note from the eNews Editor: Commenting is a great way to expand your visibility - see Lee's article about networking.)
Renew Today and Update your Find a Pro Listing	RENEW YOUR MCA-I MEMBERSHIP. It's more than a cost of doing business. It's an investment in yourself and your career. And while you're online, Update of Add your Find a Pro Directory Listing.

Calendar Events

Social Media Marketing: How to Build Your Brand & Business Using Social Media Networking Sites
Sponsor: Allied Vaughn & Click to Client & Detroit Chapter
Speaker's Name: Shama Hyder, CEO, Click to Client & Shama TV
Day: Wednesday 27-May-09 6:00 AM
Location: GM Heritage Center 6400 Center Drive Sterling Heights, Michigan 48312
Summary: The Venue The GM Heritage Center serves as a showplace for the vehicles of the GM Heritage Collection, and as the home of the Heritage and Media Archive. Located in an 81,000 square foot facility in Sterling Heights, Michigan, the Center has approximately 200 vehicles on display, while the...
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Fixing Mediocre Audio and Video: What Happens When You HAVE to Fix it in Post?
Speaker's Name:
Day: Wednesday 27-May-09 6:00 PM
Location: CryWolf - Your Local Apple Specialist 7634 Clairemont Mesa Blvd. San Diego, California 92111
Summary: We've all heard it: "Just fix it in post." That's the phrase that makes every multimedia professional cringe. The right solution is to acquire good audio and video the first time. But what happens when that's not possible? What happens if you've been given me...
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DETROIT ANNUAL GOLF OUTING
Sponsor: Allied Vaughn & Midwest Media & Great Lakes Multi-Media & Digital Image Studios & Kinetic Post & Epithany Post & More
Speaker's Name:
Day: Friday 19-Jun-09 8:30 AM
Location: Rush Lake Hills Golf Course 3199 Rush Lake Rd Pickney, Michigan 48169
Summary: Welcome to the MCA-I Annual Golf Outing Rain or shine, we’ll be having Fun in the Sun at this year’s MCA-I Annual Golf Outing! Wear your favorite beachwear and summer attire ...
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22-May-09 12:00 PM

The More Things Change...

noemail@mca-i.org — Sat, 16 May 2009 23:00:00 GMT

The more things change.....

I'm an old guy. I started “doing video” in '81. That's 1981, a mere 40 years after Pearl Harbor. Today, social networking is becoming is becoming a staple in our social lives and our business lives. It can't be ignored. And what's the point? To be connected. Connected to others with whom we have something in common, or in business terms, a common goal, right? People like you and me join Plaxo, Facebook, LinkedIn and Twitter so that we can connect with others who have the same interests or are trying to solve similar problems.

Isn't it great-this new tool? I'm glad the internet was invented so that we have this advantage today. No matter what your interest- finding others who have this interest in common is merely one google search away. How hard is that?

What's this got to do with MCA-I!?! This concept is not new!

Okay, here's the deal; the whole social networking thing..... it's not new! MCA-I members have been doing it for, yeah, that's right, a little over 40 years. We didn't use the internet but we were finding ways to connect with each other for the same reasons people are using social networking today.

Editors, videographers, directors, writers; they could use the association as a means to connect with each other, internationally. We called those Special Interest Groups (SIGS). Forums? All the video folks who worked in financial services had a forum. Other who worked for religious institutions, healthcare, manufacturing, each had their own forum within the association. They would connect by way of newsletters (BLOGS), conference calls, and in-person, locally and at our international conference, kind of like face-to-face (F2F).

Are you leveraging your MCA-I membership to network? Chapters are your first networking tool, but are you doing it right? Remember networking isn't selling.

- Arm yourself with your business cards

- Your elevator speech

- And your interest in learning about the other person

But even without a chapter, MCA-I members can connect and share with other members, and with the people seeking our services though our website and through our other Social Networks.

- Post a Press Release. Not only will it be spidered within hours, it could be picked up to run in eNews.

- Post an Article. Again, not only will the spiders be by and your listing will show up in Google, but if it is timely and well written, it could end up in eNews where it will be delivered to nearly 3000 eyeballs.

- Ask a Question or Post an Answer at our LinkedIn MCA-I Group.

- Do the same at our Facebook Group.

The more you share information, the more people will think of you the next time they need help.

Media Communications Association-International; social networking before it was cool.

16-May-09 6:00 PM

Make me a viral video, and super-size it!

noemail@mca-i.org — Wed, 13 May 2009 22:00:00 GMT

Tell me this hasn’t happened to you recently. A client comes to your office and asks you to make them a viral video. Marketers everywhere are reading trade journals, going to conferences, and learning of case studies where a video presentation topped a million views on YouTube. They want the same, and want you to deliver it.

As a corporate communicator, how do you respond? Got an unlimited budget, willing to compromise your integrity, open to the idea of lawsuits? If so, you can deliver a message that will spread and super-size the number of views. But in the real world ‑ a world driven by content, messaging, and qualified sales leads ‑ the process gets a lot harder.

Part of the job of a corporate communicator is to challenge concepts and requests received from clients… carefully of course. Organizations expect us to consider communication requests and offer clients our best advice. That’s why we were hired. How do you respond when asked to deliver a viral video? Below are some of my ideas. I hope you will comment and share some of your thoughts.

It’s About the Brand: Arguably the most successful viral video of all time is Dove’s Self Esteem campaign. Web video, combined with a comprehensive website, provides thought-provoking, confidence-building programs and messages that embrace all definitions of beauty. For Dove, the campaign is about associating their brand with efforts to raise self-esteem among women, especially young women, and to widen the definition of beauty. For Dove, it’s not a product pitch, it’s about brand association.

“That’s where the money is.” OK, the truth is bank robber Willie Sutton never used the phrase to answer the question, “Why do you rob banks?” Still, it makes for a good story. It also makes the point that sales leads come from attracting the right audience, not just any audience. The formula for success will be somewhat different for B2B than for B2C marketers. For those in the B2B space, the total size of an audience is less relevant than who comprises the audience. The question needs to be asked, “Where is the target audience the viral video is aimed at attracting?” If the target audience is unlikely to be spending time viewing the hottest videos on the web, time and money might be better spent fishing where the fish are.
Viral Does Not Mean Cheap: There is a cost to everything we deliver. The expense may be internal, inherent overhead cost (soft money), or above-the-line billable dollars. Yes, there are countless examples of amateur videos drawing big viewing numbers on video web portals. Countless numbers of animal lovers watch live streaming video of puppies sleeping in a crate. Drawing a big audience and delivering a compelling message about a product or service are two different things. Keep in mind the old production adage, “Good, fast, or cheap – pick any two.” How much time, effort, and money did T-Mobile spend in driving 10M+ web views of their highly choreographed dance number shot at Liverpool Street Station?

“Show Me ‘da Plan!” To paraphrase a line from the movie Jerry Maguire, what’s the plan to incorporate a viral video into a larger, integrated Marketing Communications campaign? The success of Dove’s Self Esteem campaign is the completeness of the marketing initiative. While compelling, the viral video is but one element of the campaign. The resources available from the Dove website fulfill the need for specific, actionable information. What’s the call to action? A viral video is only one component. It’s the fun part no doubt. But a viral video does not stand alone; it must be part of a well thought out business plan.
How viral is viral? Is the view target some arbitrary number based on a case study presented in a marketing journal? Is a million views really needed? How about 10 thousand? Come to a mutual understanding about how success will be measured.

Why no mention of creativity in this post? Simple, that’s step two – after the business issues have been addressed. I hope you will comment and share some of your ideas.

13-May-09 5:00 PM

Test article for LinkedIn feed

noemail@mca-i.org — Wed, 15 Apr 2009 12:00:00 GMT

Testing to see if the RSS feed for articles is feeding the Linked In Group News tab.

15-Apr-09 7:00 AM

MCA-I eNews - April 2009

noemail@mca-i.org — Tue, 14 Apr 2009 17:00:00 GMT

Read eNews Online April 2009

Discounts Add Up for MCA-I Members at Total Training

Member Madness Continues

MCA-I President - Regroup and Rebuild

LA/OC Webcasts Grow and Change

Thanks to our sponsors

Introducing Board Member John Grozik

Monopoly Crazy? Check out Under The Boardwalk

Twittering Anyone?

Renew Your Membership (or Join) Today

Calendar

Two more weeks to sponsor a new member for a chance at great prizes! Details...

Discount on Total Training Expanded Brought to you by Los Quatros - the Benefits Team Last Chance for Members to get Free Passes to the NAB Exhibit Floor, Keynote AND Super Sessions	MCA-I Members receive 15% off the retail price of any regularly priced DVD products (this excludes closeout specials and bundles but applies to any other product), or 25% off the retail price of any Online Subscription, for a limited time. Total Training, Inc. provides video-based training for leading creative design, digital video, and office productivity software programs. They have a strategic partnership with Adobe®. You can order directly from www.totaltraining.com and input the coupon codes for DVD offer, or for the Online Subscription offer when you checkout (see the member's only section for the codes), or call Total Training directly at 888-368-6825 and mention the code when you speak with a customer service representative. (Discount may be not be applied to Total Training bundles or combined with any other offers.) Members: Please find the Total Training Coupon Code at the Member Benefit Access Codes and Links page. Sign up for the Total Training eNewsletter at http://www.totaltraining.com/corp/registration/newsletter.asp - with new products, special offers and more. Visit the Member's Only page for a listing of all of the Member Benefit Access Codes and Links.
Member Madness Continues Thru' April Start smiling and dialing! You could win prizes! Sign up a member today!	Have you referred a new member yet? No!? Then what are you waiting for. From now until April 30, 2009 for every new member you refer who joins MCA-I as a member in good standing, you will be registered to win terrific prizes. Every successful referral has a chance to win prizes including a $250 Gift Certificate to Best Buy, a flat panel TV and a full copy of Adobe CS4 Production Premium Software. Grab your database and start dialing! See someone at the next meeting that has been on the fence about joining? Don't have a chapter in your area, but could achieve critical mass if there were other members in your area? Yes! You know what to do! That's the spirit. Read the rules here... Leaders, look here or downloadable flyers.
Regroup and Rebuild by Lee Vogel President MCA-I LTGC Committee Steve King-NZ Rick Davis-Ohio Valley Raegan Matthews-SD John Coleman-OC Peter O'Connell-Independent Sandra Olmstead-St. Louis Co-Chairs Russ Wojtkiewicz-Kansas City Wade Holloway-CC	A lot has been happening in the last six weeks since the Chapter Leaders Meeting in New Orleans. As you know, all chapters participating in-person and by GoToMeeting voted unanimously to continue the international association though we were bankrupt. This meant all involved needed to roll up their sleeves and carry a piece of it. Last month I listed the stalwarts and all have followed through valiantly. We owe them a great deal of gratitude. The old phone number is gone and by the time you read this. (888) 899-MCAI (6224) will be the new phone number and (888) 862-8150 the new fax. The new phone will take you to voice mail and allow you to leave a message in the appropriate mail box. This will in turn send a message to Lois Weiland, Connie Terwilliger, me or another member handling a specific area. Big thanks go to Erin Fergusson, her husband Chris Frey for helping us with research and set up of the new service. Another big help has been Donata Renfrow from Atlanta who attended our leader’s meeting last February and who has graciously accepted appointment to the international board of directors. Our cancellation of the contract with The Rees Group, the new automated phone mailbox and the use of GoToMeeting for board, chapter leaders and committee meetings represent significant ways we are cutting expenses so that MCA-I has time to regroup. Virtually every aspect of how we operate day-to-day has been taken on by one of our members. Some functions have been eliminated, or a new service has been researched and hired out or volunteer members have stepped forward to perform these tasks for the remainder of the 2008. Meanwhile, yet another valiant group of people have agreed to design the new MCA-I for the long-term. The Long-Term Governance Committee (LTGC) has met twice already and will be designing the model for the new association to commence at the beginning of next year. The individuals are listed just here to the left. Now it’s time for YOU to step forward and take some ownership. Please contact the members of the LGTC with your ideas as to how to make MCA-I vital to the professional development of every media communicator.
MCA-I Orange County Chapter Webcasts Grow & Change	The LA/Orange County chapter of MCAI continues to experiment with webcasting. “We’re looking for the most efficient and low cost way to webcast our meetings and each month we’re trying something different,” says Grace McKay of Electric Pictures. Grace is the chapter’s webmaster and has been the driving force behind webcasting. However, the goal is not ‘down and dirty’ production. OC is searching for an easy-to-duplicate, high quality format they can afford. Grace and other members want to have as much production value as possible in every webcast to reflect well on themselves and the organization. Of course, they are taking into consideration that, as an all-volunteer effort with virtually no budget, available equipment and personnel will vary from month to month. For instance, one webcast was done with only one camera live and extremely minimal lighting. A second camera was locked on a wide shot recording on tape then edited into the replays. Another more recent webcast had two live cameras and much better lighting, partly due to the available light in the room. This will be the fourth consecutive monthly webcast for OC and their most ambitious yet. The meeting on April 15 will stream live on www.mogulus.com/mcaioc as well as be embedded in the chapter’s homepage, www.mcai-oc.org Two of the previous meetings have been constantly streaming on Mogulus but will soon be stored on Amazon S3 for VOD playback through the chapter’s website. Read the entire article online...

Board Member Brings Web Meetings to MCA-I: Meet John Grozik "Like many experienced MCA-I members, I became a media chameleon, learning about and discarding such “emerging” technologies as 1/4" Acai reel-to-reel color video recorders, Sony’s 3/4” cassette editing systems, and CED’s (Capacitance Electronic Discs).”.	Continuing our introduction of the 2009 Board of Directors, please meet John Grozik. John is Chief Innovation Officer for Nth Degree Software, a Wisconsin early-stage company that is developing a suite of tools to improve thinking productivity. John is responsible for product design, web development, marketing, long range strategic planning, and publishing for Amazon’s Kindle eReader. In 1973, John joined the Milwaukee chapter of the International Television Association (ITVA), now MCA-I. He has been active in the chapter for much of the past 36 years, serving in a number of support roles. In his role on the Board of Directors, John is helping MCA-I explore online meetings, live webinars and streaming live-casts of chapter meetings. Mr. Grozik regularly speaks at meetings, conferences, and in-service workshops on the impact of emerging communications technologies on society. He has presented a wide variety of futures oriented seminars and workshops for realtors, educators, health care provider, associations, museums, senior citizen organizations, media producers, and corporations. Read the entire release online...
Social Networking Team Shaping Up	Thanks to the members who asked to be included in the Social Networking Committee. MCA-I has a presence on several of the top social networking sites and we will have gatekeepers for each one now - updating calendar events, moderating discussions, posting news, photos and information. Join the group on one or more of your favorite sites... - Facebook - LinkedIn - Plaxo Follow us on Twitter. And if you still want a tried and true Yahoo Newsgroup - then look for Media_Community.
Crazy for Monopoly? San Diego MCA-I Member Producing a Documentary	Imageworks' Craig Bentley & Kevin Tostado are producing a feature documentary on the game of MONOPOLY and those who play it, currently titled "Under the Boardwalk." Both fundraising and early production are going well with a projected release date of 2010. You can visit the official website at MonopolyDocumentary.com to see clips from interviews, follow the progress of filming, and sign up for the mailing list. In the last month, they and their crew have shot the national championships in Australia, Mexico, and Singapore. But their toughest test is coming up this week. At the US Championship in Washington, DC, they'll have four cameras and ten crewmembers covering all the action. Alliances and rivalries are already forming among the finalists, as some players were upset with how other players played the games during the online qualifying rounds. The 2nd day of the tournament will be held in the Main Hall of picturesque and historic Union Station. In May, they will be shooting the national championships in the UK and Canada. Over the summer they'll continue profiling national champions throughout the world, all leading up to the World Monopoly Championship in Las Vegas in October.
Renew Today and Update your Find a Pro Listing	RENEW YOUR MCA-I MEMBERSHIP. It's more than a cost of doing business. It's an investment in yourself and your career. And while you're online, Update of Add your Find a Pro Directory Listing.

Calendar Events for 13-April-09 to 1-Jun-09

Orange County meets on the 15th, Dallas meets on the 21st and San Diego meets on the 29th this month - see the Calendar for details. (Chapter leaders - be sure to get your monthly events listed on the Master Calendar.)

TEXAS PRODUCTION ROUNDUP
Sponsor: MCA-I D/FW Chapter and Dallas Producers Association
Day: Tuesday 12-May-09 8:00 AM
Location: The Studios at Las Colinas Dallas Communications Complex Irving, Texas
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14-Apr-09 12:00 PM

Telly Success for New Zealand MCA-I Member

noemail@mca-i.org — Sat, 27 Jun 2009 08:00:00 GMT

Screentime Corporate Television in New Zealand has garnered 6 awards from 6 entries at the prestigious 30th Annual Telly Awards in the US. YMDS? a promotional message produced for the Media Design School's 2008 International prospectus, was awarded Silver in the Recruitment category, as was a 30th Anniversary video produced for EDL Fasteners and entered in the Corporate Image category. An induction video for OCS was awarded a Bronze Telly in the Employee Communication category, and RAP- Pimp My Store produced for Repco Auto Parts annual conference received three Bronze awards for Employee Communications, Use of Humour, and Copywriting. Two of the videos have already been recognized in the Fall DV Awards in the US at the end of last year. All 4 videos can be viewed on Screentime's website http://www.screentime.co.nz/corporate. Screentime is one of New Zealand’s leading producers of actuality television, documentary and corporate television and has won many local...

Ferrari Productions Receives 2009 Best of San Diego Award

noemail@mca-i.org — Mon, 22 Jun 2009 01:00:00 GMT

WASHINGTON D.C., March 20, 2009 -- For the second consecutive year, Ferrari Productions has been selected for the 2009 Best of San Diego Award in the Video Production category by the U.S. Local Business Association (USLBA).

The USLBA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USLBA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.

Nationwide, only 1 in 70 (1.4%) 2008 Award recipients qualified as 2009 Award Winners. Various sources of information were gathered and analyzed to choose the winners in each category. The 2009 USLBA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USLBA and data provided by third parties.

Ferrari Productions produces media for sales, training, marketing, and information. This media includes photography, video and animation for use on the web, in print, and in video and DVDs. We have a full studio available or can shoot on location with single or multiple cameras. Services include preproduction, principal photography, editing, and mastering for television, DVD or the web.

For more information visit www.ferrariproductions.com or call 858.792.8011.

First MediaProCamp a Big Hit!

noemail@mca-i.org — Sun, 21 Jun 2009 22:00:00 GMT

On Saturday, June 20th members of the LA/OC Chapter of MCAI held the first-ever MediaProCamp. It was a huge success. After learning about the concept of an 'unconference' last fall at ProTrack, chapter leaders committed to the idea but didn't quite get active organizing it until 60 days out. Nevertheless, the event went far beyond being qualifies as a mere 'first effort' and was an unqualified triumph on a number of levels. Using the chapter's Meetup Group to take reservations as well as to reach a wide variety of professionals, (in less than 18 months their Meetup Group has grown to 427 people) they hit a total of 105 RSVPs-a local record! While there were plenty of no-shows, the attending crowd was one of the biggest of the year. The primary purpose of the event was to expand the chapter's influence in the increasingly diverse media community by bringing professionals of various media and disciplines together. As predicted, the crowd loved the event's 'open-grid' format for...

New Episodes of Animated Dilbert Cartoons featuring Carol the Secretary Coming Soon

noemail@mca-i.org — Fri, 19 Jun 2009 22:00:00 GMT

Professional full-time voice talent, Connie Terwilliger is the voice of Carol the Secretary in Scott Adam's Dilbert cartoon strip animated by RingTales. Now available for easy viewing on YouTube, look for four new animations coming soon to join the rest of the series. Other current titles featuring Connie as Carol include: Farewell Fine and Ethics Hotline. Dilbert: Involuntary Termination Connie's voice is also heard as the Miss Bliss in the Cul de Sac animations. Cul de Sac: Talking Stick Additional good news is that new New Yorker animated cartoons are being produced. Look for Connie as another secretary (older and much sweeter than Carol) offering to play some music while a caller waits on hold. Connie has voiced dozens of mothers, workers, animals, little boys and inanimate objects for RingTales and the New Yorker animations. New Yorker: Attention Grabber (starts about :20 in) When not doing cartoon voices, Connie voices projects for eLearning, radio and...

MCA-I Members Receive Discount on Studio/Daily Webinars

noemail@mca-i.org — Thu, 04 Jun 2009 00:15:00 GMT

STUDIO/DAILY WEBINARS MCA-I is pleased to announce an arrangement with Studiodaily.com where MCA-I Members get 10% off Studio/Daily Webinars. You must be a member of MCA-I to receive your discount. Please log on and get your discount code here. Studiodaily.com is dedicated to helping film and video pros evolve in their crafts and jobs through access to information on tools, workflow, technique and collaboration. You’ll find hands-on reviews, tutorials, interviews with creatives and step-by-step case studies. In addition it is designed as a convenient front end to Film & Video, Studio/monthly and HD/Studio. The site provides news seven days a week and offers video, rich media tutorials, ecommerce, and web-exclusive content. Upcoming Webinars: June 24, 2009 - 1PM Eastern Color Management: Maintaining Color Decisions from Set Through Post For a director of photography, maintaining the consistency of color throughout the production and post pipeline is always the wild...

Atlanta Based All Voices International Joins MCA-I

noemail@mca-i.org — Wed, 20 May 2009 15:00:00 GMT

Co-Founder & Managing Partner of All Voices International LLC, Sabrina Antonelli recently joined Media Communications Association-International. Founded in Atlanta by Sabrina and her two partners, Pete Turbiville and Rob Saino, in 2006, after 10 years experience in the foreign voiceover, translation, adaptation & subtitling industry in Milan, Italy, All Voices International is ready to begin a fruitful collaboration with MCA-I.

With professional mother tongue translators, voice talent, directors and recording studios in 70 countries all over the world, All Voices International provides complete audio and video localization services, from script translation & time adaptation, subtitles and voice over in English and over 40 foreign languages, to post-production, sync and lay back to picture, for the corporate, advertising and entertainment industries.

Here's a brief overview of services :

MULTILANGUAGE AUDIO SOLUTIONS
* Multilanguage voice casting & scheduling
* Multilanguage voice direction
* ISDN and IP* foreign talent recording, editing & sync to picture
* Audio lay back and subtitles to reference video or multimedia source
* Video standards conversion of programs for foreign distribution

MULTILANGUAGE TEXT SOLUTIONS
* Transcription
* Translation
* Voiceover adaptation
* Lip sync adaptation
* Subtitling
* Text consultancy, editing & proofreading

MCA-I Member Madness Winners Announced

noemail@mca-i.org — Sun, 17 May 2009 23:00:00 GMT

Recruitment drive most successful in recent history

MCA-I members helped welcomed in 125 new members in to our association as part of its “March/April Member Madness” campaign, it was announced by international membership chair Peter K. O’Connell. The drive asked members to participate in concerted effort to bring in new members to their chapters.

As an incentive for MCA-I members, the membership committee offered prizes for the members who recruited the most new members with the campaign. The MCA-I national membership committee is pleased to recognize the winners:

1^st Prize of Adobe CS4 Production Premium Software goes to Northeast Ohio member John Wasylko who recruited 8 new members.
2^nd Prize of a flat- panel TV goes to San Diego member Phil Ferrari who recruited 3 new members.
3^rd Prize of a $250 Gift Certificate to Best Buy goes to Northeast Ohio member Dennis Suchetka who personally recruited 2 new members.

Obviously, a lot of other MCA-I members recruited new members too and many of them are being recognized by their local chapters as well. Please accept the membership committee’s sincere thanks to everyone who participated.

Please seek out any new members at your up coming meetings and make them feel welcome. We’re pleased to have them—and YOU—as MCA-I members. Thank you.

Creative Media Recording Sweetens Blimp Hangar Documentary

noemail@mca-i.org — Fri, 15 May 2009 18:00:00 GMT

Creative Media Recording was recently tapped to provide complete audio sweetening services on a half hour documentary on the history and construction of the World War II era Tustin Blimp Hangars on the site of the now closed Tustin, CA Marine Base. The program, entitled “Titans of History,” was created and produced for the California City of Tustin by Orange County filmmaker Peter Buffa of Petrone Productions. It featured interviews with a former base commander and the son of the owner of the construction firm that originally built the massive hangars in the 1940’s after the start of World War II.

CMR was asked to provide a production music score, historical sound effects and ambient sound as well as narration for segments throughout the video. The challenge was to replicate the sounds of construction to match the footage from the 1940’s. Historical airplane engine sounds were used to simulate the sound of flying blimps for footage shot from the ground and in the cockpit.

The documentary took Buffa months of extensive research to complete. The historical footage he discovered had little to no sync sound and CMR combed their extensive sound effects library and other resources to enhance the audio elements. The production music used in the program came from several different production libraries at CMR and matched the mood of video.

While originally created for local use in Tustin as part of the Marine Base Reuse Project, Buffa hopes to find airtime for the documentary on local broadcast outlets as well.

The Voice Over Entrance Exam Is Released

noemail@mca-i.org — Wed, 06 May 2009 19:00:00 GMT

BUFFALO, New York, May 5, 2009 - - The Voice Over Entrance Exam, a free e-book for newcomers to the voice over industry, was released on the web today, (www.voiceoverentranceexam.com ). The free e-book was written by Peter K. O'Connell, a professional voice talent since 1982 who serves as president of audio'connell voice over talent and is owner of Voice Over Workshop.

The e-book promises to help prospective voice over talents take a hard look at what they really need to think about if they want to work full time or even part time as a professional voice talent. The Voice Over Entrance Exam covers topics like getting a professional talent assessment, handling rejection, how to seek professional training and how to manage the business of voice over.

"I have witnessed first hand the pitfalls of the voiceover novice who jumps headfirst into the industry - totally unprepared - only to meet with complete indifference from potential customers and the voiceover community," O'Connell said. "This e-book gives them the right advice to consider before they spend a nickel on equipment or marketing and since the book is free, so is the advice," O'Connell noted.

audio'connell voice over talent is a worldwide, English language-based voice talent organization. The company also operates International Voice Talents, a company featuring professional foreign language male and female voice actors. audio'connell voice over talent and International Voice Talents provide voice talent for commercials, animation, corporate narrations, documentaries, broadcast voice imaging, audio books, podcasts and messaging on-hold (MOH). Industries served by the two companies include advertising agencies, media and broadcast production companies as well as both large and small businesses around the world.

Mr. O'Connell also owns Voice Over Workshop, which provides professional voice over training to novice and experienced voice talent world-wide.

audio'connell voice over talent, International Voice Talents and Voice Over Workshop are all a part of O'Connell Communications, LLC.

Starz Entertainment Picks O'Connell for National Radio Campaign

noemail@mca-i.org — Wed, 06 May 2009 19:00:00 GMT

BUFFALO, New York, April 3, 2009 - - To promote its two new hit comedies, Head Case and Party Down, Starz Entertainment secured the voice over talents of Peter K. O'Connell for their most recent national radio commercial. O'Connell is President of audio'connell Voice Over Talent and has been a professional voice talent for 27 years.

Head Case stars Alexandra Wentworth as Dr. Elizabeth Goode a brash and judgmental therapist who uses her own unconventional methods of therapy to treat the elite of the entertainment, sports and music industries who often appear as themselves on the show. Party Down is about a group of struggling dreamers (employed by the L.A. catering company "Party Down") who are stuck working for tips while waiting for their big break in Hollywood. Starz currently airs new episodes of these two original series, back to back, on Friday nights on its national cable channel.

Starz Entertainment is a premium movie provider operating in the United States. Starz Entertainment offers 16 movie channels including the flagship Starz® and Encore® brands with approximately 17.7 million and 31.7 million subscribers respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels. Starz Entertainment provides quality movies and original, compelling content, viewed through our premium and commercial-free networks, or as a broadband download.

audio'connell Voice Over Talent is a worldwide, English language-based voice talent organization. The company also operates International Voice Talents, a company featuring professional foreign language male and female voice actors. audio'connell Voice Over Talent and International Voice Talents provide voice talent for commercials, animation, corporate narrations, documentaries, broadcast voice imaging, audio books, podcasts and messaging on-hold (MOH). Industries served by the two companies include advertising agencies, media and broadcast production companies as well as both large and small businesses around the world.

Mr. O'Connell also owns Voice Over Workshop, which provides professional voice over training to novice and experienced voice talent world-wide.

audio'connell Voice Over Talent, International Voice Talents and Voice Over Workshop are all a part of O'Connell Communications, LLC.

Forms & Templates

Wed, 01 Jul 2009 18:09:29 GMT

These forms and templates were contributed by MCA-I members. Many were part of the printed "Handbook of Forms". All of the forms or templates are Microsoft Word format or Adobe PDFs, so you can download, edit, or customize them. (You will need to be a member and logged on to get to access these pages.)

Have a great form to share? Then find the right category and upload the file. All members are encouraged to add their own forms to this list to benefit other members.

Or your may Search Articles Category: Online Handbook of Forms >

We welcome your member contributions. If you have any forms that are useful to you, you can upload them into one of the pages listed above. Look for the link: Related Documents: Editors can upload.

Let us know if you would like another category page by adding your suggestion here in the comments box or sending us a note using the contact form.

MCA-I Madison Chapter

Fri, 12 Jun 2009 14:18:26 GMT

Madison Chapter
Address:	P.O. Box 5315 Madison, WI 53705 USA
Contact:	Lois Weiland
Phone:	(608) 836-0722
URL:	http://www.mcai-madison.org
Email:	loiswei@aol.com
Description:	Serving Madison Wisonsin and surrounding area with an Annual Media Festival called the WAVE Awards.

MCA-I Connecticut Chapter

Wed, 27 May 2009 18:21:09 GMT

Connecticut Chapter
Address:	Please call for information Northeastern US, 06101 USA
Contact:	Steve Washer, Chapter President
Phone:
URL:	http://www.mcaict.org/
Email:	swasher2@comcast.net
Description:	Serving the northeastern seaboard.

MCA-I Dallas/Ft. Worth Chapter

Tue, 26 May 2009 13:49:21 GMT

Photo courtesy of Dallas Film Commission Welcome to the Dallas/Ft. Worth Chapter Home Page! Address: 4222 Williamsburg Road, Dallas, TX 75220 Contact: Jim Tapley Phone: (972) 977-9656 URL: http://www.dfwmca-i.org/ Email: lenshawk@jimtapley.com Description: Dallas/Ft. Worth Chapter The Dallas/Ft. Worth Chapter meets regularly on a monthly basis - generally on the third Tuesday of the month. We offer professional development and networking opportunities for members and non-members alike. We rotate the type of meetings offered between those with educational content and others with a networking focus. The meeting locations change monthly. ...

MCA-I New Orleans Chapter

Fri, 22 May 2009 02:45:43 GMT

New Orleans Chapter
Address:	PO Box 5135, Madison, WI 53705 USA
Contact:	Executive Director
Phone:I	(888) 899-MCAI (6224)
URL:
Description:	Please contact Lois Weiland at MCA-I for information about joining other media communications professionals in rekindling MCA-I in New Orleans.

MCA-I Central Carolina Chapter

Thu, 21 May 2009 15:57:56 GMT

Central Carolina Chapter Address: P.O. Box 6185 Raleigh, NC 27628-9998 USA Contact: Wade Holloway, Membership Phone: (336) 469-8129 URL: http://www.mcai-rdc.org/ Email: MCAIRDC@gmail.com Chapter Leaders: Tom Morse, Chapter President SAS Institute Jim Babel, (Life Member) Treasurer Actor Darren Ley, President Elect 2010 & Vice President Communications North Carolina State University Wade Holloway, Vice President Marketing & Membership Wade Holloway Voice Images Eugene Murray, Silver Reels Chair December 2008 North Carolina State University John M. Demers, (Life Member), Special Projects, Past President Actor & Voice-Actor ...

MCA-I North Jersey Chapter

Wed, 29 Apr 2009 22:56:12 GMT

North Jersey Chapter
Address:	1681 Yorktowne Blvd, Toms River, NJ 08753 USA
Contact:	President, Marilyn Avery, wordsplus@juno.com Secretary, Liz de Nesnera, Liz@HireLiz.com
Phone:	(732) 255-3022
URL:	http://www.mca-inj.org
Email:	davesica@juno.com
Description:	The North Jersey Chapter meets monthly at various New Jersey production facilities; our meeting topics include a wide variety of technical and business administration issues.

MCA-I Organizational / Educational Memberships

Tue, 28 Apr 2009 17:57:16 GMT

Organizational and Special Educational Memberships - $455

This category is designed for any corporation, company, educational organization or agency choosing to assign three employees from the same business and location as members. The membership belongs to the organization, which has the right to choose and transfer individual membership within the company. Unlimited additional employees may be added on at a reduced rate ($155). Please use the online Application for Group Memberships. NOTE: This form is for initiating the Corporate/Group Membership. Once the application process has been completed, you will be able to add members.

Educators - MCA-I is also now offering institutions a Group Student Membership. There are several options available taking advantage of the Organizational Membership.

1) 1 faculty full membership and 16 floating students (limited benefits)
2) 2 faculty full memberships and 8 floating students (limited benefits)
3) 8 more floating students or an additional faculty member may be added for a reduced rate.

The faculty member is a full member and receives all the benefits of MCA-I membership. The floating students may attend local chapter meetings as student members, under the teacher's membership. Floating students are not full members, but are eligible for discounts when entering the MCA-I Media Festival or attending MCA-I ProTrack™.

These memberships are also $455, but will need to be processed by hand - please contact membership@mca-i.org.

For Individual Memberships - you may Join Online Here.

Find A Chapter

Fri, 06 Mar 2009 00:05:54 GMT

Start your search for an MCA-I Chapter in your area by looking through this list of active chapters. Atlanta Central Carolina (Formerly Raleigh Durham Chicago Connecticut Dallas/Fort Worth Detroit Ferris State MI Greater Wisconsin Kansas City Madison Mid -Michigan Milwaukee Minnesota Nebraska New Orleans North Jersey Northeast Ohio Ohio Valley Orange County/Los Angeles Orlando Philadelphia San Diego SEMO - Southeast Missouri State University St. Louis Washington DC There are members in other parts of the country with no chapters or inactive chapters looking for other media communications professionals who are interested in networking, professional development and sharing resources. If you do not see a chapter in...

Corporate Group Memberships - Application

Sun, 01 Mar 2009 21:41:06 GMT

This form is for NEW Group Memberships – Organizational (including the Educational Group Memberships), and the Platinum, Gold, Silver and Bronze Commercial Memberships.

If you have any questions as you work through this online application, please contact the Membership Manager at 619-280-0420 or send an email to membership@mca-i.org.

Going real fast is of little value if you are going the wrong way.

noemail@mca-i.org — Wed, 21 Jan 2009 00:00:00 GMT

Objectives:

As the 2009 MCA-I Board of Directors creates the plan for the coming year we need feedback from YOU; our members, and prospective members to direct our efforts toward what is most important.

1) What value/benefits does MCA-I provide you today?

2) What value/benefits could MCA-I provide today?

3) What should MCA-I be in 2011 (in what direction should we evolve)?

We’ve kept it short and simple. Please respond to this survey today. We will close the survey January 31.

Release Date: 20-Jan-09 6:00 PM
Expiration Date: 20-Apr-09 6:00 PM

ProTrack 2007 Session Selection

noemail@mca-i.org — Fri, 01 Jun 2007 05:00:00 GMT

Objectives:

Color Code represents different Tracks:

Yellow - Business Success

Light Turquoise (cyan) - Evolving Delivery Systems

Blue - Media Craft

Release Date: 1-Jun-07 0:00 AM
Expiration Date: 23-Sep-07 11:00 PM

Use this survey to let us know what sessions you plan to attend at the MCA-I ProTrack™ 2007, September 20-22, 2007 in Milwaukee, WI

ProTrack™ 2007 is three days full of professional enrichment and networking in beautiful
Milwaukee, chosen last year by the National Trust for Historic Preservation as one of its Dozen Distinctive Destinations. Three exciting tracks - Media Craft, Business Success, and Evolving Delivery Systems - feature 33 sessions led by media communications experts from around the country.

For more information about the conference, visit ProTrack™2007 main page >.

To register for various packages of conference and other events, click here >

After registering, fill out this survey to help us know your choice of sessions you plan to attend.

MCA-I ProTrack 2007 - What Development Seminars Do YOU Want!

noemail@mca-i.org — Sun, 07 Jan 2007 18:00:00 GMT

Objectives:

Make ProTrack™ 2007 YOUR “go to” Professional Development Conference

If Milwaukee in September isn’t enough to get you to ProTrack 2007, then how about for the Professional Development Seminars YOU want!

Last year we had presentations in Five Tracks that covered Web, HD, DVD, Production, and Business. Help us create the “tracks” that you need most by answering these questions…

Release Date: 7-Jan-07 12:00 PM
Expiration Date: 7-Apr-07 3:00 PM