Panasonic Solutions Company is sponsoring the 2012 MCA-I Media ProCamps. Five Chapters have comitted to producing Media ProCamps this year.
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Orange County/LA
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San Diego
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Detroit
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St. Louis
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Central Carolina
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MCA-I’s MediaProCamp doubled to 4 regional events in 2011 with camps in Orange County, San Diego, Central Carolina and Detroit chapters.
This expansion gives our IO (international organization) the opportunity to sell sponsorship of MediaProCamp as a package of events for the first time with Panasonic becoming the first ProCamp sponsor.
MediaProCamp is basically an all-day series of collaborative roundtables where media pros brainstorm solutions to common problems by sharing their experiences, knowledge, perspectives and wisdom. Because topics are self-selected and networking is concentrated everyone who participates leaves well satisfied. The unusual format was adapted from the IT industry’s ‘bar camps.’ MCAI is the only one anywhere in the media industry doing anything like it. The overall result is an incredibly useful and memorable experience that has become a signature event for those chapters that hold one.
Alexander, with the help of IO Board Member John Coleman, also of the LA/OC Chapter, will be producing a how-to White Paper for any chapter wishing to create their own MediaProCamp.
“Really, it’s no more difficult than putting any meeting together,” said Alexander. “It just gets more attention because it’s so different.” Besides organizing ideas, best practices and procedural suggestions, other chapters will get event photos and PR materials they can use to promote their own MediaProCamp.
“It sounds intimidating,” Raegan Matthews admits, “but it’s not. It’s a lot of fun and a big boost for any chapter’s image.”
